Softinos by Fly

Comfort you’ll crave, with a little bit of fun built in. Softinos by Fly is the sister brand to Fly London, built around one simple idea: all-day comfort.

Shop our Softinos by Fly collection for Softinos trainers and casual shoes, made using beautifully soft materials with a lightweight, flexible feel underfoot. Established in 2007, Softinos is all about easy-going style that still looks the part — perfect for busy weekends, travel days, and everyday wear when you want comfort without compromising on personality.

Explore the range and find your new feel-good favourites.